Greater Baltimore Medical Center utilized text messages to boost patient confidence and page views as elective surgeries resumed.
GBMC wanted a way to quickly reach patients regarding its new safety protocols, which were put in place because of COVID-19. With email open rates averaging approximately 25%, GBMC decided to add text messaging to its patient engagement approach.
By utilizing our Communication & Reminders solutions, GBMC was able to:
- Reach approximately 50,000 patients with a text that stated, "Here for your health needs"
- Attribute 2,000 page views within 24 hours of launching the campaign