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Podcast — Improving Access to Care For Mental Health Patients

Case Study

GBMC HealthCare

Greater Baltimore Medical Center utilized text messages to boost patient confidence and page views as elective surgeries resumed.

GBMC wanted a way to quickly reach patients regarding its new safety protocols, which were put in place because of COVID-19. With email open rates averaging approximately 25%, GBMC decided to add text messaging to its patient engagement approach.

By utilizing our Communication & Reminders solutions, GBMC was able to:

  • Reach approximately 50,000 patients with a text that stated, "Here for your health needs"
  • Attribute 2,000 page views within 24 hours of launching the campaign

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