By Stericycle Staff | Feb. 04, 2015

Share this post:

In case you’ve ever wondered what kind of messaging you should use to market your private duty home health agency, you can start with a couple of ideas starting with ‘c’: complementary and critical:

  • Your services are complementary to others within a chronically or seriously ill client’s care regimen, such as primary care, palliative care, rehabilitation services, geriatric care and even hospice care. They can also assist family members’ caregiving efforts.
  • Often, your services are more critical to a client’s well-being than many may realize.

Complementing clinical care

A recent Caregiver Chronicle blog post points out how private duty care can fill gaps in the continuum of care that many of these clinical care services do not address. A couple of examples of gaps:

  • Private duty care can help with the client’s daily living activities, such as errands, bathing, eating and managing toileting or incontinence.
  • Respite care is another valuable role that private duty care can serve, easing a burden on family caregivers.

A critical role in abandonment situations

A ‘Pointers for Private Duty’ article in Caring magazine lays out a hypothetical example that demonstrates how critical a private duty agency can be. Say a family determines that it can no longer care for an ill loved one and hires your agency to handle this, leaving the client in a less-than-ideal environment and condition—unfortunately, a situation that emerges more often than we would like to admit.

The article provides tips for helping abandoned seniors, beginning with an assessment of the current situation in three areas:

  • Hygiene
  • Basic needs
  • Urgent needs, including medications

Next, with a potential patient advocate out of the picture, it’s important to begin a dialog to determine how the client has wound up in his or her current state. Gathering this key information—reading between the lines with active listening and capturing the client’s emotion is helpful—is critical to determining the next step for the client and your agency.

Once you have gathered enough information to determine the current situation, it’s time to offer the client care alternatives for this point forward while covering your agency’s liability. Here you are acting as the patient advocate and even considering factors such as finances in the client’s care. It is possible that the client’s home is not the ideal setting for their care, so make sure to keep alternatives in mind.

A strong communication partner

Once a plan is established, your agency can benefit from a strong communication partner to facilitate more responsive caregiver service. We offer a 24/7 Answering Service that you can use as a critical link between the agency and the caregiver. With more than 25 years of experience in the home health field, we can immediately transfer calls to on-call clinical staff or take a message for the next business morning, depending on the urgency of the calls per the customized call-handling protocols that we jointly develop. Another service we offer that maximizes communication efficiency is on-call text-to-cell-with-reply feature that guarantees delivery. Contact us or call today at 866-783-9820 to learn more.

View our Home Health Fact Sheet


Author: Stericycle Staff

Stericycle has been delivering communication services to North American companies for over 25 years. Since 2011, we’ve been blogging about how to deliver best-in-class communications to patients and consumers – providing practical advice and current best practices for both healthcare and commercial organizations. We hope you enjoy and keep reading!
You can follow Stericycle Communication Solutions at your favorite social media platform.