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April 18, 2017

When Do Patients Expect Healthcare Engagement? Before, During, and After an Appointment

At any given time, only about 15 percent of the population can be considered a patient while the other 85 percent operates as a consumer. …

April 14, 2017

4 Ways to Securely Engage with your Patients in a Digitally Focused Market

In recent years there has been a significant shift in communication trends: patients expect healthcare providers to notice what other industries are providing their customers and replicate this shift to more convenient communication strategies.

April 05, 2017

How Consumerism Changes The Patient Journey

Even if the distance is relatively short, moving from one home to another can greatly affect a family’s schedules and daily interactions. Such was the …

March 23, 2017

Healthcare Consumerism Drives Personalized Patient Experiences

With differing health needs, communication preferences, and previous healthcare experiences, there is no arguing that every patient is unique. However, many healthcare organizations’ marketing and …

March 14, 2017

Appointment Reminders: Going Beyond the Text Message

Patients and providers alike recognize that technology is changing and shaping the way healthcare is perceived. More patients are actively involved with new technologies like …

March 11, 2017

5 Reasons You Should Consider an Automated Appointment Reminder System

Appointment reminders are something that healthcare providers continue to struggle with. Many practices still send appointment reminders manually, leaving their front desk staff to juggle …

February 28, 2017

True or False: Online Reviews Support Patient Acquisition Efforts

Do online reviews support your healthcare organization’s patient acquisition efforts? The answer is simple: yes. Healthcare organizations that reply to online reviews in a professional …

February 13, 2017

10 Steps to Surviving – And Succeeding – At #HIMSS17

In just a few short days, health professionals from around the globe will converge in Orlando, Florida for the 2017 HIMSS Annual Conference & Exhibition. …

February 10, 2017

Enhance Your Workforce Environment by Avoiding the Quit & Stay Phenomenon

Making work a place people want to be can seem like a daunting task, however, creating an engaging company culture can do just that. Shari …

February 07, 2017

Office Visits Begin Online. Is Your Digital Experience Meeting Patient Expectations?

For many consumers, the process of purchasing goods and services doesn’t begin in an actual store – it begins online. The same can be said …

February 01, 2017

Consumers Crave Mobile-friendly Communications – Patients Do, Too

Patients are deciding where they will take their healthcare needs more than ever before. One main factor in this new decision making process is the …

January 30, 2017

The Healthcare Chasm: Patients or Consumers?

What do you call the people who go to the doctor and use your healthcare system? Are they patients or consumers? Regardless of your answer, …